A Dynamic, Entrepreneurial Plant-Based Protein Company Are you looking for an opportunity to make an impact within a fast-paced, entrepreneurial environment?Does working in a developing and dynamic food categoryexcite you? We are looking for a driven and passionate individual to join our Brand Marketing team as a Marketing Associate. Established in 2018, Greenleaf Foods (GLF) is a leading consumer plant-based protein company committed to shaping the future of plant-based eating.Our portfolio of plant-based food includes plant-based meat, plant-based cheese and tempeh under three brands: Lightlife, Field Roast and Chao Creamery.Lightlife is proud to make the country’s #1 brand of tempeh and the #1 plant-based hot dog. Field Roast is known for bringing food enthusiasts together with globally inspired flavors and whole-food ingredients, boasting the #1 plant-based sausage in the US. Chao Creamery is the leader in premium, crafted plant-based cheese with the #1 plant-based cheese item the country. Together, the brands feature more than 50 products and represent a leading market position in the plant-based protein category. Greenleaf Foods is headquartered 20 miles outside of Chicago in Lisle, IL and is an independent, wholly owned subsidiary of Maple Leaf Foods, Canada’s market leader in protein and first carbon neutral food company in the world. Greenleaf Foods is a critical part of Maple Leaf’s strategic vision to become ‘the most sustainable protein company on earth.’ Our associates embrace a strong, values-based culture and take pride in doing what’s right for our consumers, customers and communities. Each Greenleaf team member has a voice and plays an active role in helping achieve our goals with passion and discipline. We thrive in an engaging, open and fast-paced environment. Marketing Associate
The Opportunity: As a Marketing Associate at Greenleaf Foods, you'll be on the frontlines of executing our strategies and will work alongside a talented team to drive growth and shape the future of the plant-based food industry. This is a unique opportunity to learn, grow, and make a meaningful impact. The responsibilities will be defined by the Brand Director and will include supporting the marketing function while working cross-functionally in the planningandimplementationof initiatives that drive business growth. Showing the ability to derive insights from data to tell a compelling business case will lead to increased exposure and responsibility across both communication and innovation activities.
A snapshot of some of the exciting things you will do: Business Management:
Analyze in-market performance of the category, our brands, and our competitors to provide actionable insights and recommendations to drive business decisions
Execute ad hoc analytics that support key initiatives and projects; provide analysis and recommendations around project feasibility.
Prepare and present monthly business reviews to key cross functional stakeholders and Leadership
Lead projects in partnership with cross functional team including packaging, portfolio optimization, innovation and renovation
Build sell stories to support new product launches and existing portfolio expansion
Lead projects that will support brand innovation pipeline
Support innovation team in key initiatives to bring innovation pipeline to life
Support the execution of marketing plans including social media, influencer campaigns and shopper marketing programs
Lead competitive analysis and build action plans on current and projected trends in the plant-based market.
Execute elements of the marketing plan including price promotions, in-store creative, etc.
What you will bring: Skills
Strong analytical skills to translate and integrating multiple data sources into actionable insights to drive decision-making;
Able to work in a fast pace working environment while maintaining a great attention to detail
Strong project management skills
Strong communication skills(verbal and written) and relationship building skills
Successful in creative problem solving and cross functional collaboration
High level of curiosity to understand insights and category trends as the business and category continue to grow and evolve
Qualifications and Experience
BS/BA in Marketing/Business or related field
1-4 years Brand Marketing experience (strong preference for Consumer Goods (CPG) experience)
Experience leveraging data and trends to generate insights to understand consumer behavior
Experience working with syndicated data sources such as SPINS, IRI, Nielsen
Passion for identifying consumer insights and transforming insights into significant product and marketing innovation
Strong working knowledge of MS Office, specifically PowerPoint and Excel
What we have to offer you:
Career development opportunities
Health and Wellness benefits including Medical, Dental, Vision, Disability, Life Insurance, Flexible Spending Account, and Employee Assistance Program
401K plan with company match
Competitive salary based on experience with potential for a yearly bonus incentive
Greenleaf Foods is committed to ensuring the health and safety of all our employees. As part of this commitment, we have adopted a number of COVID-19 safety measures, including a requirement for all employees to be fully vaccinated by March 31, 2022 and to show proof of vaccination. In keeping with this policy, successful candidates will need to provide proof of vaccination by March 31, 2022 (or prior to their first day of work if the start date is after March 31, 2022). We will of course consider accommodations for anyone unable to be vaccinated following workplace anti-discrimination and other applicable laws.