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Brand Manager
Lisle, ILA Growing, Entrepreneurial Plant-Based Protein Company
Are you looking for an opportunity to make an impact on a fast-growing food company? Join a high-performance team that is paving the way for a new generation of plant-based food. Established in 2018, Greenleaf Foods is a leading consumer plant-based protein company committed to shaping the future of plant-based eating.
Greenleaf Foods is headquartered 20 miles outside of Chicago in Lisle, IL and is an independent, wholly owned subsidiary of Maple Leaf Foods, Canada’s market leader in protein and first carbon neutral food company in the world. Our associates embrace a strong, values-based culture and take pride in doing what’s right for our consumers, customers and communities. Each Greenleaf team member has a voice and plays an active role in helping achieve our goals with passion and discipline. We thrive in an engaging, open and fast-paced environment.
Our portfolio of plant-based brands includes Lightlife, Field Roast , and Chao Creamery Lightlife products inspire clean, nourishing health with a simple ingredient deck and great taste the entire family will enjoy. Lightlife is proud to make the country’s #1 brand of tempeh and the #1 plant-based hot dog. Field Roast is known for bringing food enthusiasts together with globally inspired flavors and whole-food ingredients which has made it the #1 plant-based sausage brand in the country. Chao Creamery delivers indulgent and creamy plant-based cheeses, including the #1 plant-based cheese product in the U.S. Together, these brands feature more than 50 products and represent a leading market position in the plant-based protein category.
Brand Manager
The Opportunity:
As Brand Manager at Greenleaf Foods, you will not only be a part of a dynamic and entrepreneurial team, but you will have the opportunity to lead a brand and platform with growth aspirations that will define the category and shape consumers’ view of plant-based foods. You will work directly with the Director of Marketing and have responsibility for building both short and long-term demand creation through a deep understanding of the consumer and translating that into winning marketing strategies for communication and product innovation. This individual needs to possess an attention to detail, excellent communication skills, intellectual curiosity with ability to lead cross functional teams in a fast-paced, high growth environment.
Primary Responsibilities
Business Management
Are you looking for an opportunity to make an impact on a fast-growing food company? Join a high-performance team that is paving the way for a new generation of plant-based food. Established in 2018, Greenleaf Foods is a leading consumer plant-based protein company committed to shaping the future of plant-based eating.
Greenleaf Foods is headquartered 20 miles outside of Chicago in Lisle, IL and is an independent, wholly owned subsidiary of Maple Leaf Foods, Canada’s market leader in protein and first carbon neutral food company in the world. Our associates embrace a strong, values-based culture and take pride in doing what’s right for our consumers, customers and communities. Each Greenleaf team member has a voice and plays an active role in helping achieve our goals with passion and discipline. We thrive in an engaging, open and fast-paced environment.
Our portfolio of plant-based brands includes Lightlife, Field Roast , and Chao Creamery Lightlife products inspire clean, nourishing health with a simple ingredient deck and great taste the entire family will enjoy. Lightlife is proud to make the country’s #1 brand of tempeh and the #1 plant-based hot dog. Field Roast is known for bringing food enthusiasts together with globally inspired flavors and whole-food ingredients which has made it the #1 plant-based sausage brand in the country. Chao Creamery delivers indulgent and creamy plant-based cheeses, including the #1 plant-based cheese product in the U.S. Together, these brands feature more than 50 products and represent a leading market position in the plant-based protein category.
Brand Manager
The Opportunity:
As Brand Manager at Greenleaf Foods, you will not only be a part of a dynamic and entrepreneurial team, but you will have the opportunity to lead a brand and platform with growth aspirations that will define the category and shape consumers’ view of plant-based foods. You will work directly with the Director of Marketing and have responsibility for building both short and long-term demand creation through a deep understanding of the consumer and translating that into winning marketing strategies for communication and product innovation. This individual needs to possess an attention to detail, excellent communication skills, intellectual curiosity with ability to lead cross functional teams in a fast-paced, high growth environment.
Primary Responsibilities
Business Management
- Work with Marketing Director to develop insight driven brand plans and communication objectives that deliver on the overall brand strategy
- Deliver against brand financial goals, managing both top and bottom line
- Manage innovation/renovation pipeline and go-to market strategy
- Manage cross-functional projects and ensure marketing execution runs smoothly
- Support volume forecasting and the annual planning process
- Manage A&P budget to maximize business results
- Analyze in-market performance and trends leading to actionable business recommendations
- Create winning strategic plans to increase consumer brand awareness, equity, and trial
- Leverage consumer insights to refine and evolve brand positioning and communication strategy
- Build and launch comprehensive marketing campaigns in partnership with internal and external digital marketing & media teams and agencies
- Partner with Sales to develop and execute winning marketing strategies at key accounts
- Develop and execute Shopper Marketing plans to drive purchase conversion at retail
- Evaluate and help develop merchandising strategies, selling stories, trade/promotion plans, assortment & pricing guidance
- Entrepreneurial spirit, open-minded, positive attitude
- Excellent communicator
- Strong storyteller
- Master executor
- Ability to blend both creative and analytical mindsets
- Team player
- Attention to detail and organization
- Flexible and resourceful in a fast-paced, changing environment
- Cross-functional leadership
- Ability to manage multiple projects and priorities and meet deadlines
- Managing through ambiguity
- Proven success in a brand management capacity (preferably with CPG experience)
- Progressive 3-5 year experience in brand management or adjacencies
- Strong financial/business acumen
- Have a consumer obsessed mindset
- Demonstrated ability to synthesize data and insights into action
- Familiarity with trade and pricing concepts
- Experience in leading and executing marketing campaigns
- Experience leading projects from concept to in-market
- High aptitude with syndicated data (IRI, Nielsen, SPINS, etc)
- Success managing an agency relationship
- Budget management
- MBA preferred
- Career development opportunities. Your career will not stop at this role, this is just the beginning
- Competitive Health and Wellness benefits
- 401K plan
- Commitment to Learning – courses, resources and tools provided to all employee
- Employee Assistance Program