A High Growth, Entrepreneurial Plant-Based Protein Company Are you looking for an opportunity to make an impact on a fast-growing food company? Join a high-performance team that is paving the way for a new generation of plant-based food. Established in 2018, Greenleaf Foods is a leading consumer plant-based protein company committed to shaping the future of plant-based eating.
Greenleaf Foods is headquartered 20 miles outside of Chicago in Elmhurst, IL and is an independent, wholly owned subsidiary of Maple Leaf Foods, Canada’s market leader in protein and first carbon neutral food company in the world. Our associates embrace a strong, values-based culture and take pride in doing what’s right for our consumers, customers and communities. Each Greenleaf team member has a voice and plays an active role in helping achieve our goals with passion and discipline. We thrive in an engaging, open and fast-paced environment.
Our portfolio of plant-based brands includes Lightlife, Field Roast , and Chao Creamery Lightlife products inspire clean, nourishing health with a simple ingredient deck and great taste the entire family will enjoy. Lightlife is proud to make the country’s #1 brand of tempeh and the #1 plant-based hot dog. Field Roast is known for bringing food enthusiasts together with globally inspired flavors and whole-food ingredients which has made it the #1 plant-based sausage brand in the country. Chao Creamery delivers indulgent and creamy plant-based cheeses, including the #1 plant-based cheese product in the U.S. Together, these brands feature more than 50 products and represent a leading market position in the plant-based protein category.
The Opportunity: As Brand Manager at Greenleaf Foods, you will not only be a part of a dynamic and entrepreneurial team, but you will have the opportunity to lead a brand with explosive growth aspirations that will define the category and shape consumers view of plant-based protein foods. You will work directly with the Director of Marketing for Chao Creamery and have responsibility for building both short and long-term demand creation through a deep understanding of the consumer and translating that into winning marketing strategies for communication and product innovation. This individual needs to possess an attention to detail, excellent communication skills, intellectual curiosity with ability to lead cross functional teams in a fast-paced, high growth environment.
Primary Responsibilities Business Management
Work with Marketing Director to develop insight driven brand plans and communication objectives that deliver on the overall brand strategy
Deliver against brand financial goals, managing both top and bottom line
Manage innovation/renovation pipeline and go-to market strategy
Support volume forecasting and the annual planning process
Manage A&P budget to maximize business results
Analyze in-market performance and trends leading to actionable business recommendations
Win with the Consumer
Create winning strategic plans to increase consumer brand awareness,equity, and trial
Leverage consumer insights to refine and evolve brand positioning and communication strategy
Build and launch comprehensive marketing campaigns in partnership with internal and external digital marketing & media teams and agencies
Win with the Customer
Partner with Sales and Shopper Marketing to develop and execute winning marketing strategies at key accounts
Evaluate and help develop merchandising strategies, selling stories, trade/promotion plans, assortment & pricing guidance
Ability to blend both creative and analytical mindsets
Attention to detail and organization
Flexible and resourceful in a fast-paced, changing environment
Ability to manage multiple projects and priorities and meet deadlines
Managing through ambiguity
Proven success in a brand management capacity (preferably at a blue-chip CPG organization)
Progressive 3-5 year experience in brand management
Strong financial/business acumen
Have a consumer obsessed mindset
Demonstrated ability to synthesize data and insights into action
Familiarity with trade and pricing concepts
Experience in leading and executing marketing campaigns
Experience leading projects from concept to in-market
High aptitude with syndicated data (IRI, Nielsen, SPINS, etc)
Success managing an agency relationship
What we have to offer you:
Career development opportunities. Your career will not stop at this role, this is just the beginning
Competitive Health and Wellness benefits
Commitment to Learning – courses, resources and tools provided to all employee
Employee Assistance Program
Greenleaf Foods is committed to ensuring the health and safety of all our employees. As part of this commitment, we have adopted a number of COVID-19 safety measures, including a requirement for all employees to be fully vaccinated by March 31, 2022 and to show proof of vaccination. In keeping with this policy, successful candidates will need to provide proof of vaccination by March 31, 2022 (or prior to their first day of work if the start date is after March 31, 2022). We will of course consider accommodations for anyone unable to be vaccinated following workplace anti-discrimination and other applicable laws.